About Us
Operators first. Agency second.
Anthony Ecom Buy-Up LLC doesn't just run ads for eCommerce brands — we buy, build and scale our own. Every strategy we sell was tested with our own money first. That's not a tagline; it's the business model.
Papa Anthony Thomas
Founder & CEO
Anthony founded Anthony Ecom Buy-Up LLC on a simple frustration: agencies that report numbers no one can find in the P&L. After years of building and acquiring eCommerce brands — spending his own money on his own ads — he built the operation he always wished he could hire.
The “Buy-Up” in our name is literal. We operate a portfolio of our own eCommerce brands, which means every bidding strategy, creative framework and retention flow gets proven on our own revenue before it ever touches a client account. When the market shifts, we feel it in our own margins first — and adapt your account before it shows in yours.
Today, that operator DNA is fused with a proprietary AI layer that watches every client account around the clock. The philosophy hasn't changed: profit is the only metric that can't be faked.
Why Brands Choose Us
Five things you won't get anywhere else.
Operators, not account managers
Anthony Ecom Buy-Up LLC owns and scales its own portfolio of eCommerce brands. Every strategy we run on your account was tested with our own money first.
AI leverage, human judgment
Our systems watch your account 24/7 and surface what matters. But a senior strategist — not a model, not a junior — makes every meaningful decision.
Profit, not platform ROAS
In-platform ROAS is a vanity number. We optimize to contribution margin and true new-customer CAC, because that is what pays your bills.
Month-to-month contracts
No twelve-month lock-in. We keep clients by compounding results, not by holding them hostage to a signature.
Reporting you can actually read
A weekly written summary of what changed, why, and what happens next — in sentences, not just dashboards.
Operating Principles
Six things we do not compromise on.
Own the number
We sign our name to outcomes, not activity. If the number moves, we say why. If it doesn't, we say that louder.
Say the real thing
Good news and bad news travel at the same speed here. You will never learn about a problem from your P&L before you hear it from us.
Win together or not at all
Client wins first, then the team, then the agency. Month-to-month contracts keep that order honest.
Test before you believe
Opinions are hypotheses. Every strategy earns its place through data — usually on our own portfolio brands before it ever touches yours.
Build the asset
Everything we create — structures, feeds, flows, learnings — belongs to you and keeps working after we're gone. No dependencies by design.
Be worth keeping
With no lock-in, we have to re-earn the engagement every single month. That pressure is the point.
Free Growth Audit
Let's find out what your account is actually worth.
A senior strategist — not a salesperson — audits your account, your tracking and your unit economics. You keep the findings either way.
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